Sunday, November 7, 2010

If You've Got It, I want It.


If You’ve Got It, I Want It.

It’s no secret that we all look up to celebrities. We follow the trends they make popular. We want to dress like them, drive the cars they drive, and vacation at the same destinations as them. With this, so many companies have started to depend on paying celebrities to endorse their products. They know that the public seeks to be like them and if they can get a celebrity to endorse their product, they know the return will be large.

New products are especially ones which come out featuring various celebrities. When they are in the experimental phase, companies often pay celebrities to be photographed with them. Thus, the public sees them, and then wants it. Whether it is through a tabloid or a professional ad, all of us are suckers.

I found this article, to be extremely interesting with celebrities and endorsements. It breaks down advertisements and explains how companies know they take a risk when hiring a celebrity, but it is risk they are willing to take. Even when celebrities receive bad publicity, the products they endorse, still sell.

 Entertainment public relations professionals are usually the bridge between a company and their client. They are the hookup, getting their client’s face in the news as well as getting a product out into the publics mind. One of the main jobs an entertainment public relations practitioner does is to get the experimental products sold, by combining the company with the celebrity. Once the public sees the product with their favorite socialite, they have to have it.

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